The year of 2022 has shown to break several trends when it comes to SEO success rates. One of these changes surrounds the fact that there is much more content that surrounds various lists as opposed to previous years. This change actually reflect a gain that is in the double-digit percents. Many marketing experts did not foresee this particular change happening in 2022, as the year 2021 showed a decrease in the prominence of lists by almost twelve percent.
Key Takeaways:
- In this instance, a list is being defined as anything that makes comparisons from one business to another – such as a ranking.
- In order to really compare SERPs from one year to another, keywords have to be chosen at random.
- From the time since 2020, the number of top five lists has gone up.
“In fact, an evaluation of seven of our most important commercial keywords demonstrates a 50% increase in the number of lists and directories in top-five organic SERP real estate year-over-year (excluding SERP features such as People Also Ask).”
Read more: https://moz.com/blog/harder-to-rank-for-commercial-keywords
