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Why You Should Use Personalized Marketing to Boost Your Brand

Personalized marketing is a great way to boost your brand and also a great way to relate to your customers. In very simplest terms personalized marketing just means using a strategy that implements demographic and behavioral data in order to create individualized messages. About 78% of all marketers use this form of marketing in the email marketing form as well as other channels. Finally, some of the benefits including a better understanding of your customers as well as improved return on investment.

Key Takeaways:

  • Personalized marketing is a strategy that uses demographic and behavioral data to help create a personalized message for a customer.
  • The three main categories of personalization include behavioral, contextual and demographic and they all are essential.
  • One of the big benefits of using personalized marketing is that it can help improve engagement rates.

“You can implement email segmentation by analyzing the customer data and behavior over various channels to deliver the content and style most valuable to your buyers/prospects.”

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