Email marketing is important for a variety of different reasons – reaching potential customers, keeping tabs with current customers, and making them all aware of new products that you’re offering. Almost half of marketers have said that their email marketing strategy as very successful in terms of meeting goals for their business, and almost the same amount considered it to be somwhat effective. Less than 5% saw it as being somewhat ineffective or completely ineffective. One metric for success is the click through rate.

Key Takeaways:

  • When a company is looking for new leads, email marketing can be a successful way to do that.
  • Almost half of the people who were asked said that they found success with email marketing.
  • The click-through-rate was seen as one of the most important measurements for an email campaign.

“Now that you know a sound email marketing strategy can help you reach your broader marketing goals, how exactly can you strengthen your marketing tactics to see the best results?”

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