It is undeniable that Google has been a leader when it comes to AI and machine learning. But some people feel that Google has not been as impactful to use by SEO practitioners, as the coverage would lead people to believe. One example is language models. While they have had a lot of attention, they have not significantly changed how SEO activities are structured. It also hasn’t made major changes in the way content is being written.
Key Takeaways:
- While Google’s technology has not reached a point where it can write titles better than people can, it has reached that point with meta descriptions in many cases.
- In the early days of SEO, it was believed that Google wasn’t able to understand images.
- Google currently has the technology to be able to evaluate images, including the ability to search by object.
“For example, while their progress in developing language models rightfully garnered a huge amount of attention, my view is that these improvements don’t particularly change how we structure SEO activities and decide strategically where to focus our attention, or cause us to write content differently.”
Read more: https://www.brainlabsdigital.com/blog/4-practical-seo-impacts-of-googles-machine-learning-advances/
