It is important for businesses to check on the well being of their marketing strategies, to make sure they are meeting the needs of customers. One important thing to do is check on representation – having diverse and inclusive representation is important. Affirmation marketing is also important – not only showing customers what they can aspire to, but empowering who they currently are can be important. Another key factor is auditing the well-being of employees – doing what you can to reduce their stress is important as well.
Key Takeaways:
- A boost in the wellbeing of your company’s marketing could result in boosting your audience as well.
- There are four ways to boost your marketing including expanding your representation, considering affirmational marketing, leading with feedback, and auditing your teams’ wellbeing.
- Data from a recent study by NIH shows that marketers take psychological factors into account in order to meet the needs and feelings of their consumers.
“One of the most critical areas marketers need to focus on is representation—both on your teams and in your marketing.”
