As data collection provides more insight into the effectiveness of marketing initiatives and trends, we can change our strategy dynamically and in a short amount of time. In the world of marketing from business to business, there has been a significant shift. Moving away from funnels that were primarily linear, marketers now approach their goals based on the accounts. This approach allows coordinated effort between marketers, customer support and sales, resulting in better returns and higher resource utilization rate.
Key Takeaways:
- Make sure that you are targeting accounts that are ready to engage and try to personalize your ABM towards them.
- Make sure that your sales and marketing teams are aligned so that their operations can run smoothly.
- Try to use first party data to help your ABM strategy as this data will help you get insight directly from your consumers.
“The goal of bringing so many respondents from different departments and organizations was to pinpoint common issues brands were experiencing in their marketing campaigns.”
Read more: https://martech.org/4-ways-to-build-a-successful-abm-strategy/
