When you are trying to build a reputation for a brand, exposure is key. And while the are lucky breaks that happen, the most important way to gain credibility for your brand, is to have a good public relations strategy. One way to accomplish this, is by defining your brand. This should be done slowly at first, taking small steps to expose people to your brand. It is also important to find the right niche of customers that you are targeting.
Key Takeaways:
- Being seen in the right way, and through the right exposure, is how brands build a good reputation.
- The best public relations plan starts slowly, and then build, rather than trying to build very quickly.
- An important part of public relations is to make sure you have figured out what niche your brand fills.
“Getting a lucky break is one thing, but if you genuinely want to establish your credibility as a thought leader or entrepreneur, you need a strong public relations strategy.”
