There are many different reasons why you need to optimize your digital marketing tech stack in 2022. One of the biggest reasons why is because it will allow you to have an operation that is run much more efficiently. You want to look for integration as well as speed and an open API. You also want to optimize how you are using your data and implement marketing automation as well. Finally, optimizing your stack will allow you to spend less money on software.
Key Takeaways:
- When you optimize your tech stack, you will have a much better and more efficient operation in general.
- When you use marketing automation it will allow you to use your data in a better and more optimized way.
- Optimizing your digital marketing tech stack will allow you to reduce the amount you spend on software.
“The good news is that CMOs do understand the role of marketing technology and why it’s needed to stay relevant and competitive in the marketplace.”
