When looking to grow your business, the two main marketing strategies are search engine optimization (SEO) and pay-per-click advertising (PPC). The PPC advertising method includes putting ads in major places, such as on social media platforms and on websites. A certain amount is paid by the advertiser every time the ad is clicked. SEO focuses on traffic growth to your site through searches and clicking on the site. There are benefits of using both methods to aid in growing your business. If you’re looking for quick growth that’s inexpensive, then PPC would be a good choice. If you’re looking for possible unlimited organic traffic and are patient, then SEO is an excellent choice.
Key Takeaways:
- PPC ads are expensive, but they let you instantly reach a targeted, global audience.
- To succeed with PPC ads, use high-volume, low-competition keywords and pay attention to your copy.
- Search engine optimization is a long game that requires the continuous creation of valuable content.
“Here we’ll talk about what each one does and how to know which one you should be focusing on.”
Read more: https://zapier.com/blog/seo-vs-ppc/
