There are a few different ways that digital marketing can give you an extra edge if you are a small business owner. Digital marketing is much cheaper than the traditional form of marketing and it also will allow you to reach a much larger audience. When you do marketing in a digital form you also are able to interact and engage with your customers. Finally, it’s much easier to measure how well your marketing plans are going with Google Analytics.
Key Takeaways:
- The techniques of digital marketing include SEO, social media marketing, and email marketing.
- Over half the world’s population is online, and it takes minimal resources to reach them.
- Digital marketing campaigns are easy to monitor thanks to tools such as Google Analytics.
“Your website appearance can also be shaped to attract your target audience. When you discover who exactly your audience is, you can align your content, design, and tone of voice to their values and needs.”
