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What Is SEO and How Does it Impact Your Business? – Engenius

Search Engine Optimization (SEO) has become increasingly popular in the past few years. SEO is a marketing technique that uses search engines, such as Bing or Google, to make a brand well-known and visible to billions of online searchers everyday. There are several ways to grow a business using the SEO effect, including social media, Facebook ads, YouTube marketing, and e-mail marketing. The great thing about SEO which distinguishes it from other types of digital marketing is that this method reaches people who are already looking for something.

Key Takeaways:

  • Most web traffic takes the form of web searches, and more than 90% of web sessions begin with a search.
  • To boost your rankings on Google, create content relevant to search intent and prioritize link quality over quantity.
  • Keywords, title tags, and meta descriptions are important to SEO, as is having a user-friendly site.

“Put simply, SEO is the practice of using search engines like Google and Bing to market your business and get your brand in front of the billions of people who are searching online each day.”

Read more: https://engeniusweb.com/seo-impact-business/