When content marketing first emerged, it transformed the marketing industry, and created millions of engagements. But unfortunately, there ended up being too much content, and oversaturation happened. This made it too hard for any one particular content entity to stand out. And what ended up happening was that people started rushing to get their content out, and they weren’t doing enough preparation and research to make sure that it’s the right content. And the wrong content isn’t valuable to the company’s target audience.
Key Takeaways:
- In order to counteract the problem of B2B market saturation you should first make it a point of knowing your audience and having a plan for distribution.
- Understanding what type of content is preferable to consumers, whether videos or email, is important as well as establishing your own niche that will be relevant in three to five years.
- Not following old trends is important and making an effort at experimentation is a way to stand out. Just saying things differently than others can reap massive rewards.
“Content marketing has transformed our industry, with B2B brands large and small using it to generate millions of engagements. In fact, by 2016, 88% of all B2B brands were using content marketing.”
Read more: https://blog.marketo.com/2019/09/b2b-content-marketing.html
