Content has been consistently important, and is currently important. Within that, there are eight key marketing trends that are relevant for the current year. One trend is repurposing, where content can be used for more than one thing. Repurposing can also include bringing back older, outdated articles and refreshing the information. Another trend is the use of co-marketing, or collaborative marketing. With collaborative marketing, there is a way to tag other content creators. With more and more influencers creating more channels, collaborative marketing will continue to provide opportunities.
Key Takeaways:
- There are eight current trends in content marketing that are important for people to be aware of.
- Repurposing, or using something for more tha one thing is one of the most important aspects of content marketing.
- Having real time contact with customers is something that consumers view as a mode of authenticity from a company.
“What will content marketing look like in 2023? Content marketing and content creation as a business necessity, across all different industries, has continued to grow in scope over the past few years. The importance of content shows no signs of slowing down. In fact, according to Hubspot, 90% of marketers say they invest in content marketing and plan to continue using it in the same capacity.”
Read more: https://www.meltwater.com/en/blog/content-marketing-trends
