Pandemic that we are still experiencing has fundamentally changed the way we live and work. Virtually every segment of business and economy has been impacted. As a result, most companies had to react quickly and implement changes dynamically. Since many people had to stay home, digital channels became primary means of marketing your services and products. Continuity of business often meant the ability to survive. Those who were prepared and agile, actually thrived in this environment, and most changes they implemented are likely to become quite permanent.
Key Takeaways:
- Data analytics have given businesses the power to respond to customer behaviors in real time.
- The pandemic has pushed organizations to focus on agile communication, such as newsletters, updates, and digital channels.
- Clear and authentic communication is necessary for a human connection to take hold.
“We had little choice but to pivot to all available digital resources for conducting business internally as well as with customers and partners.”
Read more: https://blog.marketo.com/2020/08/new-digital-revolution-reinventing-business-continuity.html
