Gaps are always going to happen within content, but you want to try and stay ahead of it. You need to find the gaps, and fix them. Sometimes gaps form because information becomes outdated. Or because customers have changed their interests. But basically, a gap happens when information that a customer is looking for on your site, isn’t there. There are three different types of gaps – keywords, topics, and media. A topic gap happens if there are things the customer is interested in, that don’t appear on the site.
Key Takeaways:
- Content gaps should be considered as opportunities that presented themselves, but weren’t taken.
- An example of a content gap is information that people might look for on your website, but that isn’t on the site.
- In order to maintain engagement on your site, you need to make sure the information is meeting the needs of the people who visit the site.
“But if you want to stay ahead of the game, it IS your responsibility to find and fix any content gaps that arise.”
Read more: https://neilpatel.com/blog/content-gaps/
