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SEO vs PPC: Pros, Cons, and When to Use Them – Neil Patel

One of the biggest questions marketing people have, is whether to use SEO or PPC. But the answer to that question is not simple. There are advantages and disadvantages to both strategies. One of the pros of SEO is that it is cost-effective. Not only do you not have to pay to get the organic traffic that comes with SEO, but you can do a lot of the work yourself, so you don’t have to pay any money out to set it up.

Key Takeaways:

  • One of the most common questions that gets asked, is whether SEO or PPC is the better one to use.
  • In most cases, it is better to have both SEO and PPC, and have them working together, rather than just one or the other.
  • Even though SEO can help any business, it is not believed that it is the only important aspect of marketing.

“As you’ll discover in this article, each tactic has its own set of advantages and disadvantages.”

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