Marketers know that mere presence in the digital world is insufficient for the success of your business, as website and presence on digital platforms is something that everyone does in this age. Content reigns supreme and it is important to publish it on somewhat regular schedule. Additionally, marketers need to keep an eye on the newest trends, because they are usually dealing with innovation and new ways of optimizing your digital footprint. As a result, you should see an increased engagement of your audience.
- Interactive content, such as quizzes, polls and eBooks, should be matched to the stage of the buyer’s journey.
- The pandemic shifted efforts toward live events, but now hybrid virtual and live events are popular.
- Voice search, audio content (i.e. podcasts), and Augmented Reality are trends to watch in 2022.
“The need for radical digital transformation occurred practically overnight, and creative solutions found their way into the business realm.”