There are several content marketing trends to be on the lookout for in 2022. Ever since the pandemic, businesses have needed to adapt to changing marketing plans and come up with creative solutions to find their way in the marketing industry. Marketers have been forced to utilize a different approach and ensure that customers are their highest priority. They need to focus on improved content experience and optimize visual content. Additionally, they need to make targeted video content and use a hyper-personalization approach to interact with customers.
Key Takeaways:
- Empathetic marketing conceptualizes the world through the customer’s eyes, and asks about pain points and challenges.
- Text is no longer sufficient; visual content, including infographics, are necessary.
- Data-driven hyper-personalization and goes beyond simply calling the customer by name.
“CX is the driving force behind successful digital marketing strategies today.”
Read more: https://www.thedrum.com/opinion/2022/03/23/five-content-marketing-trends-watch-out-2022
