10 Content Marketing Trends To Watch In 2022

There are many different content marketing trends that you will need to keep your eye out for in 2022. One thing that is a guarantee is that there is going to be a demand for content that is of high quality, relevant and trustworthy. There also is going to be a much larger intent on understanding your customers. Finally, make sure that you are optimizing your content when it comes to voice search as well as both mobile platforms and tablets alike.

Key Takeaways:

Google’s concept of E.A.T. (expertise, authoritativeness, and trustworthiness) means that average content won’t be enough.
Content isn’t just about volume, it’s about using various forms (video, audio and visual) and distribution platforms (mobile and social).
The year’s content strategies should be adjusted based on analyzing data throughout the year.

“As consumers shifted online en masse and the world as we knew it was disrupted, a great many questions arose – and people looked to the brands they do business with for answers.”