Even though both content writing and copywriting are important in marketing, they are very different things. Copywriters are responsible for things like ads – the things you see to try and get you to buy products. Content writers focus more on writing just for the purpose of informing the audience, rather than trying to persuade them to buy something. The copy written by copywriters is often much shorter than the content that is written by content writers.
Key Takeaways:
- Even though marketing requires both copywriting and content writing, they aren’t the same thing.
- Content writers use things like blogs, rather than just shorter things like ads.
- The work of copywriters is meant to be persuasive, rather than just be informative.
“Copywriters are responsible for creating effective copy—the text on your website that converts browsers into buyers.”
Read more: https://neilpatel.com/blog/copywriting-vs-content-writing/
