The thing about digital platforms and marketing channels is that they change dynamically, and marketers need to be able to adapt quickly in order for their companies to remain relevant. Trends come up very frequently, and while some are not much more than a fad, others are quite valid and need to be understood. AI is playing an increasing role in this sphere of marketing. It can provide quick solutions and it has the ability to learn and adapt to shifting environment.
Key Takeaways:
- Brett Farmiloe of Markitors is excited about AI writing assistants that can produce ghostwritten content.
- Stephanie Wells of Formidable Forms likes contests and giveaways as methods of driving traffic.
- Samuel Thimothy of OneIMS notes a shift toward audio content, such as audio books and podcasts.
“Below, 10 members of Young Entrepreneur Council explain which recent digital marketing trends they’re most excited about and why.”
