When it comes to digital marketing, there are a few different places where you can start. One of the first things you need to figure out is what is your purpose when it comes to marketing? What problem can you solve for your target audience. Once you have that figured out, you need to start looking at the marketing funnel and all the different stages. One of the most important stages is the discovery stage as that is where your customers may realize they have an issue, and it’s your job to fix it.
Key Takeaways:
- It is very important that you find out how your customers are finding your business and your website.
- The exposure stage involves you not even knowing you have a problem because your product or service isn’t being searched for.
- The discovery stage is where customers may accept they have an issue and look into your service.
“Whether you’re doing this yourself or hiring a digital marketing agency, get a simple campaign set up to start, and make sure it’s successful. Preferably it will be a paid campaign that can be turned on and off at the click of a finger so you can change the direction and targeting on a whim.”
