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Council Post: 16 Top Content Marketing Trends To Stay On Top Of In 2022

There are many different content marketing trends that you are going to want to stay on top of in 2022. Podcasting has been blowing up as audio continues to be a major trend. Marketing in the metaverse is also expected to be a game changer as 85 million people use virtual reality. Video marketing is also expected to continue to trend in a positive direction as it’s the one media form that most people enjoy and prefer the most when it comes to learning about new things.

Key Takeaways:

  • A/B testing isn’t just for paid advertising landing pages, it should also be used for high-value SEO pages.
  • With augmented reality or virtual reality becoming more popular, marketing in the metaverse is becoming necessary.
  • Podcasting and video marketing both provide great opportunities for marketers in 2022.

“In 2022, the world of content will continue to expand and evolve along with brands’ marketing strategies.”

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