There are many different content marketing trends that you are going to want to stay on top of in 2022. Podcasting has been blowing up as audio continues to be a major trend. Marketing in the metaverse is also expected to be a game changer as 85 million people use virtual reality. Video marketing is also expected to continue to trend in a positive direction as it’s the one media form that most people enjoy and prefer the most when it comes to learning about new things.
Key Takeaways:
- A/B testing isn’t just for paid advertising landing pages, it should also be used for high-value SEO pages.
- With augmented reality or virtual reality becoming more popular, marketing in the metaverse is becoming necessary.
- Podcasting and video marketing both provide great opportunities for marketers in 2022.
“In 2022, the world of content will continue to expand and evolve along with brands’ marketing strategies.”
