Many digital marketing agencies do not focus on maintaining their own social media presence.
It’s surprising that they don’t take advantage of social media marketing more, considering they know better than anyone how important it is to promote their brand’s unique marketing portfolio, team, and personality.
Your potential clients may investigate your social media platforms before hiring you. So, instead of only trying to get your client’s praise, why not work with your team members to create something that even competing agencies and brands haven’t thought of?
. We understand that you may not have a lot of time, and you would rather use your creativity to help your clients improve their social media presence. However, you should consider the benefits in the long term and what your competitors are doing. The number of digital marketing agencies is increasing, and you need to make sure you stand out.
An increasing number of organizations are outsourcing their digital marketing work to specialized agencies, in addition to the ones that already have digital marketing teams in-house.
There are plenty of digital marketing agencies to work for if you don’t want to work in-house. You can choose from established companies or newer, trendy startups.
In this post, we explore the top 10 digital marketing agencies in the world. This includes world-renowned agencies, as well as some that you may not have heard of. We’ll provide a summary of each agency, as well as examples of their work.
Let’s dive right in…
Porter Novelli
Porter Novelli is a communiations consultancy that began in 1972. They are based in New York City. A large part of their work now includes social media and digital marketing. The organization has a focus on purpose-driven marketing. This means that their goal is to help businesses not only grow, but to also have a positive impact on the world.
The ALS Ice Bucket Challenge became famous in 2014 when people around the world filmed themselves pouring buckets of ice water over their heads to raise money for the debilitating disease, amyotrophic lateral sclerosis. The Ice Bucket Challenge was all over social media for weeks.
A common trend in digital marketing today is called purpose-driven marketing, where an organization’s activities center around a social cause. Back in 2014, this was a pretty new idea. The concept of the Ice Bucket Challenge didn’t come from Porter Novelli, but from two men called Pat Quinn and Pete Frates. However, the campaign gained so much momentum that the ALS Association wasn’t able to keep up. They hired Porter Novelli to help spread disease awareness on social media using the heightened attention around ALS, and to maintain the campaign’s momentum.
Spark Foundry
Spark Foundry may be a new company, but it’s built on the foundations of many older advertising agencies. It has the backing of a large parent organization, and it employs thousands of people in dozens of countries. It’s an expert in digital and social media, research, and data analytics.
When Facebook changed their name to Meta, they also sought out a new global media business partner. They chose Spark Foundry to be responsible for strategic thought leadership, media innovation, planning and investment, cross-channel approaches, tools, tech, and operations.
Although it will be difficult, Facebook/Meta will most likely rise to this challenge. They have faced a lot of negative attention in recent years, but with a team of experienced professionals, they will be able to overcome this.
Twitter ArtHouse
Twitter has launched Twitter ArtHouse, a team of creatives focused on helping brands and agencies create campaign content, while connecting them with creators and influencers. This is a novel approach, as it comes from the social media company itself. As Twitter knows the target audience better than anyone, this could be a successful way to connect with customers.
As the pandemic hit and the world went into lockdown, Amazon’s profits soared by nearly 200%. This caused a lot of outrage on social media, as people felt that big corporations were taking advantage of the situation. In response, Amex UK, a credit card company, launched their tenth annual #ShopSmallUK campaign. This was an attempt to connect with the social conversation around supporting local businesses, and to promote their ten-week Shop Small cashback offer.
Twitter ArtHouse created a video that incorporated the names of small businesses in the UK to help them gain attention. The video also supported the artists who took part in creating it. This type of approach could be interesting for digital marketing agencies in the future.
Cuker Agency
Cuker is a smaller agency that specializes in digital marketing, digital strategy, design, technology, and data analytics. They help their clients compete for online consumers. They are similar to other agile agencies competing in the digital sphere.
Redbull’s “Stratos Jump” is one of the most successful marketing campaigns of all time. The campaign saw Austrian thrill-seeker Felix Baumgartner leap from the edge of space and back to Earth, which was viewed live by over 8 million people on YouTube. The idea for the campaign was conceived by Redbull’s in-house team, but the jump was not enough to keep the social media frenzy going. That’s where Cuker came in.
TBWAMedia Arts Lab
TBWAMedia Arts Lab is the advertising and marketing agency for Apple. It was founded in 1984 to help launch Apple’s first home computer. It now focuses on advertising and marketing strategy, website design, performance marketing, PR, data, social media production, and more.
Apple’s “Shot On iPhone” campaign is one of their most successful. It combines digital and offline marketing, with the majority of its success coming from the digital sphere. It was launched in 2015 with the new iPhone 6 and has since taken on a life of its own. Consumers use the hashtag #shotoniphone on social media to show their photos taken with the iPhone.
Are you spending enough time promoting your agency on social media?
If you’re wondering why your agency’s social media management is essential, you’re not alone. Many business owners question whether or not social media is worth their time and money. The answer is yes! As a business owner, you need to make sure you are present on social media. customers are increasingly using social media to find and engage with businesses. If you’re not on social media, you’re missing out on a major opportunity to connect with potential and current customers.
In the digital marketing industry, there is a large number of agencies which provides potential clients with various options for their marketing and advertising. However, when it comes to social media management, there is an even larger number of consultants and freelancers.
Even though there is a lot of competition, you can still benefit from having a social media presence, especially if you own a social media marketing agency. This will help you advertise your portfolio and show off your skills in this area.
Here are some reasons to help you understand why it would be beneficial for you to take action on this issue sooner rather than later.
This medium has 3.81 billion users, including potential customers, which increases exposure online.
Marketing your agency through your social media channels can help you generate more awareness, leads, sales, and scale your agency.
It allows you to better understand your clients’ target audience and stand out from the competition.
The problem is that “going social” for a digital or strictly social media agency may not be as simple as it seems. A lot goes into managing a social media marketing presence – much more than just regularly posting on LinkedIn and Twitter. For example, you need to be aware of the different platforms and how to use them effectively, you need to be able to create content that is engaging and shareable, you need to be able to monitor your analytics and track your progress, and you need to be able to adjust your strategy as necessary. While it may seem like a daunting task, it is possible to successfully manage a social media marketing presence – you just need to be willing to put in the work.
So that we can improve our social media visibility and make it easier for potential clients to find our content, let’s focus on how to best promote our agency.
What are some social media promotion strategies that would work well for your agency?
Choose the right social media channels
Before you begin promoting your marketing agency on social media, think about which platforms will work best for the type of content you want to share. You don’t need to be active on every social media site, but it’s important to consider which ones will be most effective for you.
That’s why narrowing down your choices to any of the following high-traffic channels could prove useful:
LinkedIn is a platform designed for professional networking. The primary users are between the ages of 25 and 34. People use it for job searches, recruiting employees, and building their personal brands.
If you want to reach a younger demographic, Instagram is the best platform. Nearly 70% of adults aged 18-29 in the US use the app. This makes it a great place to show off your skills, especially if you provide services related to visual content creation.
Instagram continuously innovates, improving since it was acquired by Facebook in 2012. With recent additions like shopping tools and Reels, as well as the increasing popularity of Instagram Carousel, it provides many ways for audiences to interact with content, making it an ideal platform for agencies to explore content creation.
Twitter is well-known for its short text content. Adding links to this content can help it be shared more easily. Moreover, regularly tweeting about marketing trends tells others that you’re active and up-to-date with what’s going on in the industry.
There is a lot of traffic on Facebook because there are 2.60 billion monthly active users and 1.73 billion daily visitors. It is a versatile platform that allows agencies to post text and video content.
Although other platforms are growing rapidly, Facebook is still the largest social media platform. However, Facebook remains a powerful place because:
- It’s an effective tool for building brand awareness
- It helps businesses establish trust with search engines
- Businesses can target their best customers with paid Facebook Ads
It is important to position yourself in a way that potential clients will be able to see you, through photos and videos that will grab their attention.
YouTube
YouTube is the best platform for video content. You can make longer videos and show your expertise in digital marketing.
There are many YouTube channels that offer helpful information on digital marketing topics such as increasing online presence, creating better content, and growing a business. Some popular examples include Ahrefs, Backlinko, and Neil Patel.
TikTok
Even though TikTok was originally an app for teenagers, it has become much more popular since then. If you work in a social media agency, you should definitely consider using this platform to reach out to potential customers.
Other social media platforms such as TikTok present you with the opportunity to reach a potential customer base that is not only older, but also easier to connect with. Additionally, TikTok allows you to keep up with the latest social media trends and videos, which you can repurpose for Instagram Reels.
Final Thoughts
There’s a lot to learn from these agencies and their approaches. For instance:
- Encouraging user-generated content puts consumers front and center, helping develop a social media buzz and increasing brand awareness
- Entertaining or emotive videos prove to be some of the most sharable types of content
- Breaking industry trends or habits can tap into whole new demographics while building brand loyalty with these new groups
- Purpose-led, responsive marketing is at the center of digital right now; consumers want it and agencies need it.
Feel free to look for other digital marketing agencies that stand out to you and see what examples of their work you can find.
