Even though social media has been shown to be a great way to reach customers, many businesses struggle with the best way to go about it. There are different strategies to make social media work for you, depending on which platform you are using. Platforms include Factbook, Tik Tok, and Instagram. And each platform is used by different people – Tik Tok is primarily Gen Z and millenials, while Facebook is used more by Generation X and millenials.
Key Takeaways:
- Social media marketing involves making content for social media platforms in order to promote products and services.
- The goal of social media marketing is to reach your target audience and get them to interact with your brand.
- There are several social media marketing platforms, including Facebook, Instagram, TikTok, Twitter, LinkedIn, and YouTube.
“When it comes to social media, marketers’ top goals are advertising their products/services and increasing their brand awareness, according to 2021 HubSpot Blog Research.”
Read more: https://blog.hubspot.com/marketing/social-media-marketing
