With the rise of social media, a new advertising avenue has emerged, which is digital marketing. Social media marketing is one example of digital marketing. Facebook and Twitter are examples of platforms for social media marketing. Major companies have started to use social media marketing – these include Wal Mart and Citi Bank. Social media marketing has both positive and negative things to consider. On the positive side, it can help a business to effectively reach their target audience.
Key Takeaways:
- Social media will allow businesses to communicate and engage directly with their customers on the platform.
- Social media helps you build brand loyalty with your customers as you can build a bond on there.
- Social media will help you attract a bigger audience and can increase the word of mouth for your business.
“Popular brands like Citi Bank and Walmart have included social media marketing in their marketing plan.”
Read more: https://emeritus.org/in/learn/impact-of-social-media-on-businesses/
