There are many different things that you should know about micro influencer marketing. Micro influencers are smaller than the typical influencers that are used for marketing and they will have anywhere between 10,000 and 100,000 followers. However, because of this they are able to engage with their following in a much more valuable and personable way. You can find these influencers on any different social media platform. One of the reasons why you want to work with them is that there followers will probably be interested in your products.
Key Takeaways:
- Micro-influencers with between 10,000 and 100,000 followers have higher campaign engagement than larger influencers.
- The followers of micro-influencers are actually interested in what you are selling.
- Adidas partnered with lifestyle blogger Emily Joseph, while Daniel Wellington partnered with two dogs from Canada.
“The best place to start your search is your own social media accounts, as micro-influencers may already be following you or engaging with your posts.”
Read more: https://blog.marketo.com/2019/01/everything-you-need-to-know-about-micro-influencer-marketing.html
