Fall is a time that companies can use seasonal marketing to their advantage. Pumpkin Spice has been a part of Fall for a very long time, but it was the launch of the Pumpkin Spice Latte by Starbucks that brought this flavor combination to the forefront in recent years, and to a new generation of consumers. The notion of pumpkin spice is 69% positive, so at this point, it isn’t too late for companies to join in on the trend.
Key Takeaways:
- When fall begins, many companies will use elements of fall in their marketing campaigns.
- The use of pumpkin spice as the definition of Fall is not new and has even appeared in an 18th century cookbook.
- The current generation found their love of pumpkin spice through the latte with that flavoring that was sold at Starbucks.
“The blend of cinnamon, ginger, allspice and nutmeg shows up everywhere as soon as the temperature drops.”
Read more: https://sproutsocial.com/insights/fall-seasonal-marketing/
