The reason Google cares about brands, is because consumers do. Good brand activity can increase the trust that consumers have in a brand. And consumers want to trust the brands they use. Research has shown that almost three quarters of consumers will buy more from brands that they trust. And over 60% of consumers will recommend brands they trust to their friends. But while trust is very important, it can be broken very quickly. Misusing data is one way that companies lose trust.
Key Takeaways:
- According to an Adobe Future of Marketing study, 70% of consumers will purchase more from brands that they trust.
- A brand’s mission statement should be recognizable, suitable, and driven by a purpose.
- If a company’s brand marketing isn’t genuine and its vision isn’t authentic, it cannot retain consistency.
“In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness.”
Read more: https://searchengineland.com/brand-marketing-improve-eat-signals-389390
