SEO is used by businesses for many different reasons. This includes making decisions about what parts of a business should be the priority, as well as including the writing of title tags. Most people agree that when creating lists of keywords, the way to start is to brainstorm as many keywords as you can think of. You can even use tools like keyword multipliers. The primary metric that is normally used when talking about keywords is search volume.
Key Takeaways:
- While keyword research is important, it’s possible to spend too much time without good results.
- When using keywords, it’s better to use a few great ones instead of a whole list of ones that don’t drive much traffic.
- While it’s important to consider metrics, search volume is overall not very helpful.
“And yet, in SEO businesses, keyword research is the task most likely to be delegated to the most junior member of the team.”
Read more: https://moz.com/blog/how-to-do-better-keyword-research
