Optimizing search algorithms in order to bump up your page rankings is critical for online presence, especially when it comes to smaller companies. Choosing the right keywords and strings requires a lot of thought, because the space is becoming crowded and competition fierce. The additional challenge in this process of optimization is securing the means to track your efficiency. There are ways you can do that without breaking the bank, and the data you get will often be real-time data.
- Keyword Ranking is a useful metric. It is sometimes called SERPs ranking or Position Ranking.
- It refers to the continuous monitoring of an online site for how it ranks vis a vis certain search terminology.
- It can be done manually and rather tediously by simply typing in a search work and then noting where your site ranks.
“Although rank tracking can be done in several different search engines (Amazon, YouTube, etc.), it’s most commonly used as a way to monitor rankings in Google organic search.”