Routine content updates should be a part of anyone’s future business plan, due to updated data being such a large contributor to one’s stance in their industry’s digital market. Maintaining a relevant spot in search engine result pages (SERPs) requires producing consistent content that is informative, high-quality, and modernized. Although older content often becomes archived with minimal traffic, analytic tools can help you decipher which articles aren’t retaining as much traction. One of these tools is called SE Rankings.
Key Takeaways:
- Updating and refreshing your old content will ultimately save you time and money.
- If your rankings or traffic has decreased, it may be time to update some of your old but still relevant content.
- When you update old content, make sure to add new videos, include new links, and refresh any stats.
“Keeping your content fresh and updated is more than overcoming the unfairness of your past work fading away.”
Read more: https://moz.com/blog/how-to-update-content
