There are quite a few different ways that you will know that you need a dedicated paid landing page. One of the first things you need to do is simply get all of your performance baselines in order from different data sources. You then need to study all of that data and figure out what has been most effective and what hasn’t worked as well as you had planned. Finally, a paid landing page typically will give you better results but you can try an organic one first if you’d like.
Key Takeaways:
- Begin by gathering a lot of analytics data, such as page views, bounce rates, hyperlink clicks, and video completion rates.
- Next, see if user behavior data aligns with your KPIs and note any discrepancies.
- The last step is to make a choice between paid and organic landing pages, running a test on page performance.
“First, search intentions often differ between paid and organic users, and each group will have different content needs. We can classify these users into two groups based on whether they use high-intent or low-intent keywords.”
Read more: https://moz.com/blog/paid-landing-pages
