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Organic Social Media vs Paid: Key Differences

Now that you can use social media for advertising your business for free, it is inevitable that there will be paid advertising as well. One of the biggest difference from paid vs free advertising is that your growth will feel more organic. People will also noticed when you have a paid advertisement because it is going to state it in the ad. The paid ad will get more visibility, but more people would rather prefer organic ads.

Key Takeaways:

  • Data suggests that the annual budget allocated to social media in a capitalist western country, like the UK, is apt to significantly increase between 2022 and 2025.
  • Marketers are already funneling almost 7 billion annually into social media strategies. But this number is expected to nearly double in three years.
  • Organic social media, which is key to any ongoing social media strategy, consists of free posts, memes, and pics, all content that can be engendered and shared on the site.

“The COVID-19 pandemic has meant that more people than ever around the world are using social media which has increased the number of people available to reach.”

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