Even though there is so much potential contained in it, Tik Tok has yet to have much brand population. But any brand that does break into the Tik Tok arena will have great benefits in terms of awareness and sales. A year ago, only 3% of marketers felt that Tik Tok was effective for reaching business goals. Now, that number has gone up to 24%. This rise is threatening to the social media platforms that have been at the forefront – Facebook and Instagram.
- TikTok is ideal for short video content and for helping content go viral.
- TikTok’s audience skews younger, so only use it if your customers are there.
- Many people watch social media videos on mute, so add captions.
“This year, 24% of marketers considered TikTok effective for reaching their business goals. One year ago, only 3% of marketers believed that. The number of marketers who have faith in TikTok’s business potential shot up by 700% in just one year.”