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Council Post: Social Media Trends Taking Off In 2022 (And How To Leverage Them)

The rise of social media has not only allowed us to connect with each other, but it has also provided an avenue for brands to better connect with consumers. Yet, as social media trends come and go so often, it’s important for businesses to stay on top of the latest crazes. In 2022, some of the most popular social media trends include, but are not limited to, social commerce, video media, genuine human interaction, engaging content, and even virtual reality!

Key Takeaways:

  • Using social media for your customer service or using it to provide it is a growing trend.
  • Being more interactive and engaging to your customer base is important.
  • Looking for ways to get the next generation to buy things is one trend.

“As Gen-Zers join the workforce, social media strategies must shift to meet audiences on their preferred platforms.”

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