People will continue to debate when it is appropriate to start decorating for Christmas, but but over half of holiday marketers have said that their own brands have started the marketing for the holidays sooner than they used to. These seasonal marketing campaigns lean into the emotional connections that people have to the holiday season. It is believed that the sense of nostalgia from past memories is what drives people to start getting into the holiday season early.
Key Takeaways:
- There are many debates about when to start decorating for Christmas, but the marketing of Christmas is starting sooner than it used to.
- Marketing during the holiday season is based on the emotional connection that many people have towards these holidays.
- One thing that marks the holidays, is the purchasing of gifts for the people we love.
“In this article, we’re exploring how your brand can lean into holiday marketing on social media to make the most of the elongated festive season—from early Black Friday campaigns to the beginning of the new year.”
Read more: https://sproutsocial.com/insights/holiday-marketing/
