Social media marketing is still very important, but it is ever changing, and in order to make the best use of it, it’s important to keep up with the changes. Right now, social media marketing can’t remain generic, and it also can’t come across as a blatant advertisement. The content must be creative, and it must be on the social media platforms where your target audience has a presence. Many social media users have a preference for video content.
Key Takeaways:
- The days of boiler plate social media campaigns and simple advertising are over. Consumers require tailored experience.
- Engagement is key in marketing and the best way to engage with an audience is through video.
- The emergence of influencer marketing has changed the advertising landscape, but consumers have evolved in their requirements from influencers as well.
“Let’s dive into a half-dozen ways that new-age social media is changing and what you need to focus on to drive the best results for your business or brand.”
