Even very tiny page views are counted when people keep a lot of tabs open. This can skew how people look at content engagement. It becomes necessary to further look at how that engagement happened. For instance, was it a new engagement, or a reloaded engagement, as can happen when waking up a computer that was left with tabs open. When people are just reloading pages from open tabs, it can also start to impact your conversion rate.
Key Takeaways:
- When addressing content engagement, its about more than just measuring the number of page views.
- When looking at content engagement, understand that users keep multiple tabs open at one time.
- Analyze page views by breaking down the percentages of skimmers, hoarders, abandoners, and actual consumers.
“In this week’s Whiteboard Friday, analytics expert Dana DiTomaso summarizes her MozCon 2022 presentation by sharing the four things you should focus on to make sure your metrics are giving you the best picture of your content’s quality.”
Read more: https://moz.com/blog/how-to-measure-content-engagement-whiteboard-friday
