Standing out from all of the other websites on the web can be difficult. So any content you put out there has to be well written and engaging to read. The key to good content is good planning. There are six steps to planning content. The first is knowing the brand you are representing. It is critical to understand who the brand really is. As much as you need to understand the brand, you also need to understand your audience. This goes hand in hand with knowing the brand.
Key Takeaways:
- Follow the brand guidelines and read old blog content to get a sense of voice, tone and styling.
- Use competitive analysis and keyword research to help decide what topics to write about.
- To attract readers, write a strong headline and consider adding visual content.
“That’s why the best content on the web has to be well-written, well-researched, and downright compelling to read, regardless of the subject matter being covered.”
Read more: https://www.searchenginejournal.com/blog-post-planning/452288/#close
