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How to Use Social Media Analytics to Grow Your Business | Marketo

Social media plays a key role in today’s internet culture, especially for businesses. Social media analytics can be used to measure performance and provide insight into many topics, such as content engagement and audience growth. There are three important areas in which social media can be used to advance your business. These areas include customer service, building your brand, and making a sale. By looking at your data from social media analytics, you can determine if investing in content was right, or if it is necessary that you provide more or different content.

Key Takeaways:

  • People are all very familiar at this point with how important social media is to internet culture.
  • Engagement is looking at things like h number of inquiries you’ve gotten, and how you responded to them.
  • One of the most important things you can do using social media, is to build a brand.

“Social media is one of the most powerful tools available today to help grow your business.”

Read more: https://blog.marketo.com/2018/09/how-to-use-analytics-for-social-media.html