Even though most people see content marketing as having begun in 1996, marketing experts say that it really existed as far back as the 1890s. When it comes to content marketing, just having the content won’t work. It has to be content that is valuable to your target audience. This is the only way that they will engage with it, over the tons of other content that is out there. The best way to go about it is to figure out what is important to your target audience, and then use those topics to get their attention.
- In order to make sure that your content will actually be read, it has to be made to where your target audience will find it valuable.
- When creating digital content, the first thing you have to figure out is what the overall goal of the content is.
- When trying to figure out what keywords are important for your content, you need to figure out what types of things your target audience types into search engines.
“1996, you think that’s when Content Marketing was born? Think again, the first successful example experts like to point to, dates from the late 1890s! If you are interested in the origins of Content Marketing you should read about John Deere and his news magazine called The Furrow.”