Internal links are a type of hyperlink that points to different places within one website. This is not the same as external links – external links point to places on different websites. Internal links are very important for search engine optimization for several reasons. First, it gives search engines a way to understand how your site is structured. Second, it passes authority, otherwise referred to as PageRank. And third, they help users to be able to navigate your site.
Key Takeaways:
- Internal links helps users navigate site pages, but also are used by Google to understand a site’s structure.
- Navigational links are permanently on the site’s main menu; contextual links appear in the body of text.
- Create topic pillar pages at your site, then create topic clusters using internal link backs.
“Below, we’ll cover why internal links are important for SEO, how to build a successful internal linking strategy, and how to fix common internal linking issues.”
Read more: https://www.semrush.com/blog/internal-links-guide-to-building-strategy-that-works/
