Google Marketing Live is heading into its ninth year and returning to an in-person format. This event is a great opportunity for fellow marketers to connect with one another, as well as catch a glimpse of Google’s vision for data and advertising in the future. Google has recently announced that their advertising ecosystem will become even more powerful and easier to use with enhanced automation. One of the new enhancements introduced is Performance Max, which will aid in getting more conversion sources and transparency. Additionally, there will be improvements to easy, privacy-safe conversion measurements.
Key Takeaways:
- Google Marketing Live is a great event to connect with Google and see what is upcoming for the company.
- Google has announced Performance Max, a new campaign now available to all.
- In addition, Google is announcing new privacy measures to protect their customers.
“Today Google shared several announcements that will make their advertising ecosystem more powerful and simpler to use.”
Read more: https://www.brainlabsdigital.com/blog/more-automation-more-insights-google-marketing-live-2022/
