Some important distinctions exist between Search Engine Optimization (SEO) and Pay-Per-Click (PPC) ads. SEO can improve your website ranking on Google Search because it makes it more user relevant. On the other hand, PPC ads such as Google Ads, allow website owners and businesses to utilize a bidding process to display an ad by searches on When deciding whether or not to utilize SEO or PPC ads, it really just depends on what goals you are wanting to achieve due to each of these methods helping your business in different ways.

Key Takeaways:

  • With SEO, your goal is to make sure that search engines can find your website, so that you rank well when potential customers search the internet.
  • One advantage to SEO is that there isn’t any cost – it is just based on using the right keywords to increase your ranking.
  • One advantage of PPC over SEO is that it gives you a way to reach your potential customers on a more immediate basis.

“When making decisions about how to invest your time and online marketing budget, there are a few important distinctions to consider, including the difference between PPC (pay-per-click) ads and SEO (search engine optimization).”

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