Search Engine Marketing (SEM) is often thought of as a paid strategy in contrast to organic SEO efforts. The goal of SEM is to place your site listing at the top of the search engine results page (SERP) above organic results. To secure such an important spot on Google, you have to outbid competitors on keywords. On Google Ads, you enter a maximum bid and Google calculates a Quality Score to determine the relevance of your ad to the searcher. To win an auction, include the right keywords in your ad, targeting those with commercial or transactional Intent. Also, be sure to consider cost per click, to write strong ad copy, and to create a landing page.
Key Takeaways:
- SEM, which is short for Search Engine Marketing, is based on helping a website to have high ranking results on the search page.
- Another way that people sometimes talk about search engine marketing, is pay per click marketing.
- One advantage to search engine marketing, is that it allows your website to be easily seen, since it comes before the other results on the search page.
“This usually comes in the form of search ads that you see above non-paid, or organic, results.”
Read more: https://www.semrush.com/blog/search-engine-marketing/
