The problem of limited funding and budget allocation is a challenge that many marketers find themselves in. This is especially true for small businesses. Making a decision on where to invest your money for marketing purposes can have significant consequence to the return on your investments. Choosing between optimization of your page for search and collecting revenue per each click are often two options that many marketers consider. However, there are important differences between them, and professionals should carefully consider advantages of each.
Key Takeaways:
- Many marketers stress over whether to allocate more or less of their budgeting dollars to either SEO or PPC.
- Each strategy is different. PPC directly engages to pull in traffic with ads, whereas SEO is more geared to making a site known and highly visible.
- One major difference: organic SEO-generated clicks are free, whereas PPC is literally paid advertising.
“Deciding where best to invest your marketing budget can be a difficult task for business owners.”
