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SEO vs. PPC: When to Optimize and When to Pay for Traffic

Both search engine optimization (SEO) and pay-per-click (PPC) are marketing strategies that can be used to aid in balancing cost and maintenance of marketing campaigns. SEO helps enhance the visibility of your website and increases organic traffic. A few advantages of SEO are that it is less expensive in the long run, search traffic is more stable, and organic listings build brand authority. PPC helps businesses only pay when the consumers are interacting with their ads. A few of the pros associated with PPC include quicker results, pinpointing target audiences, and ads appearing above organic rankings.

Key Takeaways:

  • Search engine optimization, or SEO, is a technique used to help enhance visibility of your website.
  • The majority of SEO strategies use Google, which has 200 ranking factors, as opposed to Bing or Yahoo.
  • A few advantages of SEO are that it is less expensive in the long run, different funnel stages can be targeted, and search traffic is more stable.

“If you’re struggling to get the word out about your brand new business venture, you’re not alone. Like you, many business owners struggle to acquire customers in the beginning.Balancing the cost, maintenance, and results of a marketing campaign isn’t easy. Most of the time, the solution to this problem is one of two marketing strategies: search engine optimization (SEO) or pay-per-click (PPC) campaigns. But which method is suitable for you?”

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