Any online business knows that success is made or broken by getting traffic to the website. But there is a lot of debate about how to get that traffic there, including whether to use PPC or SEO. SEO, or search engine optimization, is using techniques to organically show up high in search results. While this can be beneficial, and is free, it can take a lot of work and time. PPC on the other hand, utilizes paid marketing in order to get those high rankings in the search engines. It is more immediate, but also more costly.

Key Takeaways:

  • SEO is all about organically getting a company to appear in the initial page of search results.
  • While people debate whether SEO or PPC is the better marketing strategy, the truth is that in some situations one works better, and in other situations, the other is better.
  • With over three billion searches every day, Google is without a doubt, the largest of all of the search engines.

“It’s been said before, but it bears repeating: Traffic is the lifeblood of any online undertaking. The success of an online business greatly depends on the amount of traffic it can generate for its pages. This is an indubitable fact.”

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