Link building is very important to SEO, but it can be challenging. When it comes to Google, backlinks are one of the most highly regarded aspects of websites. One of the reasons link building is difficult, is because Google figured out that websites were using black hat link building tactics to manipulate the Google algorithm, and they now punish websites for doing it. Websites now must be much more creative when they try to find a way to get more natural backlinks.
Key Takeaways:
- Get backlinks from unique referring domains rather than from the same site over and over.
- To gather authoritative and trustworthy links, maintain a continuous flow of links and content.
- Unique research, guest blogging, and achieving thought leadership are tactics for successful link-building.
“Over the years, SEOs from all over the world have been able to manipulate Google’s algorithm through black-hat link building tactics like link farms and link buying.”
Read more: https://blog.marketo.com/2020/04/link-building-tactics-brand-authority.html
